Articles & insights
Practical strategies for consulting recruitment.
Why fit and case aren't really separate halves of the consulting interview
Interviewers don't switch from one scorecard to another when the case prompt lands. Fit and case are graded together across the full hour, and most candidates only realise this after they've been rejected.
Compressed case prep, what to cut when you only have a few weeks
Most candidates with three weeks until their first round try to cover six case types and arrive sharp on none. Here's what to cut, what to deepen, and why three real mocks beat twenty mediocre ones.
How to pick consulting firms by reading their own publications, not ranking lists
There's a much better signal hiding in plain sight on every consulting firm's own website than anything you'll find in a ranking blog. It just takes the same hour to read.
Why experienced hires should prep for cases differently from MBA candidates
Most experienced hires open a case prep book and start drilling profitability frameworks like they're back in school. That's not what firms are paying for, and it wastes the edge they actually have.
Bottom-up or top-down, choosing the right market sizing approach
If you default to the same sizing approach every time, you're leaving points on the table. Here's how to pick the one that gives you defensible assumptions, with worked examples on both sides.
How to ask someone for help on LinkedIn (without wasting both your time)
Cold outreach on LinkedIn usually fails because the sender hasn't done the basic work of explaining who they are, why they're reaching out to you specifically, and what they actually need.
Five consulting recruiting myths that are probably costing you time
From "you need a target school" to "just apply everywhere," these five beliefs shape how most candidates approach consulting recruiting. Most of them are either wrong or more nuanced than people think.
How to stand out in a case interview by nailing the ending
Most candidates crush the analysis and then fumble the landing. The last 60 seconds of your case are where you either look like a consultant or like someone still practising.
What interviewers actually score in a case interview (it's not the answer)
Most candidates walk into a case convinced the goal is to land on the correct recommendation. Having sat on the interviewer side, I can tell you that's one of the smallest boxes on the scorecard.
How to network your way into consulting (without being annoying)
Most candidates send the same generic LinkedIn message to every consultant they find. Here's what actually gets responses, builds relationships, and opens doors.